Getting started with Busines Automation

In this episode, we have David Curry, CEO of Sure Optimize as our guest.

Intro  0:02 

He found his bold vision podcast where we only talk to entrepreneurs with the bold vision of their business’s future. While listening to today’s episode, we want you to think about yourself as it relates to our guests and their entrepreneurial journey. It is always something to learn. So if you’re interested in growing your business, getting a few golden nuggets, or simply learning more about entrepreneurship, this is the podcast for you. Show Notes of today’s episode will be available on bold vision

Brent Simpson  0:46 

Okay, yeah, so we are talking today about how to approach business process automation. I have with me today, the net one, the one and only. David curry, you guys have seen David on like everything I do for years. And I’m give you a little background, David and I are friends, we’ve been friends for over 20 years. And over during that whole 20 year period. David has been one of the most analytical thinkers I’ve ever known to a point where we argue sometimes just for the sake of taking different positions, in that I’ve learned a tremendous amount of information about you know, how data works, what you use data for why data is important. And also really how to implement some of these, this information into your business, and make what I first heard him uses data driven decisions. And so now, you know, we fast forward to Dave is now CEO of short optimize. And he’s also a partner with Salesforce. Is that correct? Yes. Right. So several days ago, David, and I took a walk, he was consulting me, I was consulting him through consulting each other through the park. And we decided to go live. And we were talking about like, automation. And it clearly was a topic a lot of people were interested in, and many business owners had questions. How does it work? What is it? How vast should it be? How deep do you go? And it just, we realized just how many questions there were around business automation. So we decided today to talk about, you know, how to approach the business process as it relates to automation. And we’re going to be talking about what is business automation types of automation considerations, for you know, to start small, and some other steps guys stick around for it. And then we’re also going to give examples of business automation. But in that intro, I’m sure I missed something, David, if you can tell people who you are, fill in any gaps that I may have? And why you do that. I’m gonna share this with a couple people.

David Curry  2:48 

Okay, appreciate it. Brad. Thanks for the intro. I’m, again, David, I, most of my background has been in software engineering, particularly around building enterprise data systems for companies. And the last four years, I’ve been running a data analytics and technology company. And that that’s, that’s what we’re going to we’re going to talk about process automation today, and how that fits into businesses of all sizes. So um, I think one of the things So Brent, we last week, we’re in the woods, around this height. Yeah, lizards randomly talking about automation. And we did a video. And I think part of the reason why people liked the topic so much is because there’s this idea of an idea. But there’s a goal of removing yourself from a process so that you can free yourself up to do more in other areas of the business. And automation helps do that. But one of the challenges is that people will do automation too quickly, or don’t think through the whole process. So I think I want to actually want to start off with a quick story if that’s okay.

Brent Simpson  4:03 

No, that’s great. And I’ll say at this moment, while I’m sharing it, so if you see me looking down, I’m sharing it, but if any of you business owners out there want to include your team on this discussion, or you want to, you know, kind of tag them in before we dive full in, this would be a great time to do it. If you have a partner and you’ve been talking about automation, you know, what does it mean for us? You know, how do we approach it, I will suggest sharing with them. And if you’re part of any Facebook groups that deal with business owners are closely related to business owners or people in the entrepreneurial space, I would again suggest you share this and if you’re listening to the podcast, and you want to leave a comment, you can go to vo vision And actually leave a comment if you want to get in touch with David. But let’s Yeah, definitely please tell as many stories as you’d like.

David Curry  4:49 

Okay, so I went, I went this was um, maybe this is 2019 A few years ago. I went to the store and I got two suits Great experience the, you know, they helped me they helped me pick everything out the material all that, like everything was perfect.

Brent Simpson  5:08 

So basically his lead is no he gets his coat clothes custom made? Well,

David Curry  5:12 

the suits are the suits were definitely on point. So I leave and I’m on the way home, I get an email. So you know, I’ve checked my phone, and his email from the business that I just left, like a, you know, like, on sale now type of thing, I didn’t think too much of it. Later on that night, get another email from him, it’s um, it’s, it’s, I think it was like email about some women’s clothes that are on sale. And for the next four days, I got emails about stuff that I should buy a which probably 80%, I don’t care nothing about. So this, to me, like this is a prime example of where automation has gone wrong. I’ve gone into the store, I’ve purchased something, so they knew what I purchase, they kind of know my interest, a little bit about my interest. But yet, they’re sending me emails about stuff that I care nothing about. And not only that, they’re sending me emails that are too frequent. And so much so that I ended up just, I’m just unsubscribing from the newsletter. So, all together. And so this is an example of where all automation like, yeah, it’s a great idea to get a person engaged in your product, try to share stuff with them that they might care about. But if you don’t think it through, then you risk losing that customer altogether, at least in the sense of a marketing automation.

Brent Simpson  6:50 

They’ve let me talk let me ask you a couple questions about this story. Right. So number one is probably a million people thinking that’s amazing. So Mike, leave my place of business and immediately be contacted. I would love to have that done. What was your first thought when you got, you know, the the point of contact?

David Curry  7:06 

So, well, this is this is an interesting question. Because I think when this type of contact is done, right? Because I’ve had this happen, I mean, we’ve all had this happen, but when it happens, and it’s something I’m interested in, I’m kind of happy about. But when it happens, and it’s a bad experience, or it seems kind of creepy, then, you know, it’s like they’re following me around, then I’m not happy about it. And so you have to think about the impact of what you’re doing, like, you know what the result of the automation is, and how that’s going to be perceived. This goes like right now we’re talking about automation in the marketing sense, but it could be in customer service, it could be in operations. But I wanted to start off with that story. Because it’s a clear example of like, you know, you they clearly intentionally put this thing in place, but they haven’t done a good job about thinking thinking about the experience of the end user, the person who’s going through or are receiving that automation.

Unknown Speaker  8:12 

So this is a good, no, no, no, you’re good. I was gonna say that leads really well into the first part, like what really what is automation?

David Curry  8:22 

Yeah, so automation is think about processes in the business. You have, you could have a hiring process, you have a process for like, if someone refers a customer to you, and that person calls you to type of questions you ask, that’s a process. Automation is basically taking a process and systematizing it, it could be fully automated, where there’s like a whole technical solution to automate that. Or it could be a hybrid of technology and human interaction.

Brent Simpson  9:00 

Now, the last piece, you say, the hybrid version, how do you know, when you’re going too far? Like if you know, we’re in the beginning stages, and let’s just use any small business, you know, it may be we’re a couple months, and we have a few clients, but we’re starting to think about expansion. We’re starting to think you know, what I’m, I’m doing well, with clients we have, I’m starting to, from a capacity point get tapped out on just what I have energy to do, or how I you know, introduce new people into our ecosystem, but I know I need more people. So I need to automate as much of this as possible. So I can then go out and get new clients. What should that person be thinking? How do they start?

David Curry  9:43 

I’m so good. Good candidates for automation are repetitive tasks that you’ve done over and over and over. If you can write down the steps to something on a piece of paper and think through those steps. It likely is a good candidate to automate But that’s just the first step like so the first step is thinking about the process in outlining the process. The next step is, can this actually be automated, quote, unquote, in the sense of using technology, some things, you know, if there’s, if there’s a lot of conditions to it, like, if this happens, then you should do this, if that happens, do this, it becomes much more complex. So you want to start with simple processes, processes that are are well defined, and that you’ve done before. And starting starting very small.

Brent Simpson  10:42 

Yeah, at what point do you? Do you really just get somebody like, well, how does somebody hire somebody like you, because I know a lot of business owners. And many of us, you know, from low vision, we consult business owners all the time. And we find that more often than not, business owners get caught in their own head. And they, they’ve been so successful, at instinctively doing what they know, they can do well, they don’t even know how to get it out of their head to create a process to see if it can be automated. So you know, how do we get it out of our head? Do we mean somebody like you? Yeah,

David Curry  11:17 

yeah, actually, so So let’s quickly take a step back, because I, so I know you very well bring in everything. And you talk about systems a lot. Like, you have a system for everything, I’ve seen your, your hard drive, and the way you structure your documents, like everything. So first and foremost, it’s about systems, just forgetting about automation for a second. Um, it’s important to have systems in your business because it helps you to formalize things, if you bring on a new hire, or you want someone else to do the job, you can hand over that system. And all they have is like a playbook. Now they got the playbook to play the game. If they don’t, if you don’t have any systems, then you don’t really want to automate. So you want to first start with a system, that’s the foundation system being a process. So thinking about the terminology real quick, let’s go back over that, because I feel like we throw in our terminology. So a process are steps that you take to complete an objective. A system is a more formalized version of that process. So it could be again, if this happens, then you need to go talk to this person and wait for it to come back. Bla bla bla,

Brent Simpson  12:39 

I feel like the system also includes outlining the items needed to complete the process.

David Curry  12:45 

Yes, yeah, it’s so it’s, it’s, it’s more holistic, it’s the assets, it’s the people involved, the process might just be bullet points, or the system is a more detailed version of everything involved in the bullet points. Okay. And then in order to automate that system, you have the conversation about, well, where should we start? With? How can we how can we make this as simple as possible, so that, you know, we have something that we can be successful with, and then build on it. And then you also want to think about where the where are the points where this can’t be automated, like we it needs, some parts of it can be automated, but we also need human interaction.

Brent Simpson  13:32 

So you made me break out my pencil and paper now I’m taking notes. Okay. doesn’t break. Great way to think about that. So yes, so the processes the systems and at least automation, and you also said something that I will hope everybody listening heard, including myself, I did hear some repeating it for anybody who thinks like me that might need that repeated. The whole system doesn’t necessarily have to be automated.

David Curry  13:58 

Now, and actually, you don’t, typically you don’t want to automate a whole system unless it’s very, very simple. So I know, I know, we’re gonna talk about examples later, but just just to bring this point home. Um, let’s say that you have

David Curry  14:22 

let’s say you have a system for hiring new people. Okay. So that system could be broken down into putting an application online. people applying for the application, the applicants come in reviewing the applicants, following up on those that you’re interested in, so on and so forth. There are steps in there are steps within that process or that system, that you have to have human interaction. The most clear one to me is reviewing the application. Another One is calling the person. But there are steps in there where you can also automate. And I would, I would typically pick the most the easiest ones first. So that being, maybe you have a process where you score candidates, so the application comes in, and there’s some kind of automation done in the background to score the, the resumes, so that when you have a human come in to human interaction come in, they can look at the top scores first, and work their way down the applicants.

Intro  15:34 

Okay. I mean, I think that’s what we need, because many of us, it’s like, either you do it, or you don’t either is 100% Complete, or it just doesn’t work at all. And we don’t think and if I’m speaking out of turn, anybody thinks differently, please, you know, drop a letter in the comments, um, you know, send us a direct message. But it’s pretty basic. Either I automate the entire thing, or I don’t. And so mentally, we get to this place where when we start looking at what we do repetitively, we start thinking this huge, gigantic thought, can I automate the whole thing? And when the answer comes back, no, we kind of throw our hands up, like, I’m never gonna figure this the automation out. And so you just, really, I’m actually really happy you said that, because that, that allowed me to kind of take the weight off my shoulders of thinking, some of the processes that I even want to automate, it has to be the entire from very beginning to the complete end, and has been driving me bananas, you know, you don’t mean I do go overboard sometimes. Right? And I’m starting to think like, if the whole thing can’t be automated, then I must be doing something wrong.

David Curry  16:41 

Yeah, this this actually, I think a good example of this is Brent, when you talk about hiring, hiring people are bringing building a team. And you don’t wait. So typically, you don’t wait till everything is perfect. To bring on that team member. I mean, it’s not much stuff that you learn in the process of bringing the team member on, that would change the whole direction, or the whole way you you look at you know, that position, where if you didn’t go through the motions of bringing the person on, you wouldn’t have even been in light. So the same goes for forbid, for building out a system, don’t wait to like, you can think of every single possibility and every caveat, before you put something in place, just start small. And this is particularly important for any type of automation that interacts with your customers. Because you spend a lot of money, a lot of time and effort on winning those customers. Yeah, acquiring those customers. And then like my example, they get, they get ticked off and then unsubscribe. And I don’t even think I’ve been back to the store since just like always something as simple as that they’ve lost a customer, you know, just out of annoyance.

Brent Simpson  18:02 

Yeah. It’s like automation to a fault. It’s automation to a fault. Exactly. And then that leads us perfectly into considerations in you said the first one is start small.

David Curry  18:13 

Yeah, you want to start small. So thinking about the marketing example, again, if you’re, if you’re going to automate your marketing emails, maybe start with a very specific use case. So someone signs up to our newsletter, what’s the next step? And that’s it, like, we’re going to send them a thank you, we’re going to send them an email or resources that we know are valuable to our customers. So we’re sharing it with them. That’s it. But then, after that setup, and it’s been going, no problems, you can build on that. And you might say, if someone has signed up to our webinar, we’ll do the same thing. But if they’re, if they’ve are, if they’re already on our email list, we won’t send it to them. You see, you see what I’m saying? So like, because what’ll happen is you’ll start putting these automation layers in, but then depending on where people are coming in from, they’ll start to get multiple emails in the same emails, because you didn’t think about the different conditions. So that’s what I mean by starting small and building on experience.

Brent Simpson  19:27 

So I know I’ve seen people who they get their database so that they start this automation process, but they automate for everybody, every time for everything. And so similar tell me that when Yeah, it’s a horrible thing, right? Like when you walk into that store, and then you walked out and then you got it was automation, but you got you went to a pool of people that all get the same thing, regardless of whether they wanted or not. And, you know, I’m gonna go back to that point you said it was I think was really important is you don’t have to automate the Tire process. And I’m gonna, I’m gonna revisit that several times throughout this podcast. Because, you know, when I’m thinking about it, you freed me up to now say, I just need to automate this part of it. And if I can automate this part of it now I could do what you said, also, I could start thinking small, and you do know me. So I go grandiose. So for anybody who wants to just know the fun part of it, David, now, when I first bought my office, it was, it was, I bought the office, and it was just fold out tables. And Dave and I had these papers going along, like every wall in the office, where we were writing out processes, just processes all along the walls, and arrows and landing points. And it was, I always wanted to get the whole thing done at once. Like, it’s never been me to want to revisit it. And so I know a lot of entrepreneurs too, you know, when you get a database, or you get, you know, and we can actually talk about that when you get into the system you’re using, you want that system to do everything. And sometimes not every system is designed to do everything. And we had a question Dave about Ontraport. And, you know, Ontraport, and Zoho to? And I know, right now, you’re you’re a partner with Salesforce? Are they all the same thing? Is it related to automation?

David Curry  21:27 

No, they’re not all the same thing. So. So quickly, just to back up for a second, I’m a partner in Salesforce, Salesforce started out as a sales as a customer relationship management tool, a CRM, for sales teams. And then over the years, they brought on more functionality and products within their ecosystem. So it’s still called Salesforce, but it’s much more, they have the Sales Cloud, which is specific to sales in a business, they have a marketing cloud, they have service, which is great for customer service. So there’s all these different components, you have other CRMs, who do this, this is just like any business, where when you have when you have a juggernaut, or like a large business, the best way to go after part of that market share is to be specialized, and try to do something very well. You know, very good that that that big business doesn’t do. And I feel like that’s where a lot of the other CRMs fall into place, they are more specialized and better at very specific things. Where Salesforce is a a larger solution that meets the needs of businesses of all sizes. And you can start small and grow into it. But maybe, you know, if you wanted a very specific solution for this one thing, some of the other CRMs might might be a better option for

Brent Simpson  23:04 

you. I don’t know, um, Salesforce is a sea of functionality. Oh, yeah, the point where you feel like you’re drowning? And yes, why there are no professionals like you. But you know, our, our fight has always been about zoning. And I’ve always been a fan of zoning, anybody who’s listening to this. But I’ve always struggled with that exact thought I need to use though, for every single thing that I do. And if it doesn’t work, then I went into a bit of a law, because I was frustrated. And I’m sure you know, many entrepreneurs are, and I’m not sure they would. And I’m asking the Ontraport question, because care actually just joined us and I just want to get that addressed for her. But and I know you might not be overly familiar with it. But are you familiar with it at all?

David Curry  23:58 

I’m not that familiar with it. I’ve seen it online before. I’m more familiar with Zoho. But let me just say this in terms of functionality and the systems and for those who are listening who don’t know, or wondering, why are we talking about CRMs in the in the context of automation, is because that when you’re automating when you’re automating processes, you need a system at hand. So if it’s a marketing automation, you need a tool that can automate emails, has access to your customer data, that kind of stuff. Um, so yeah, so going back to the CRMs. When thinking about CRMs, you want to you want to think about does the system have flexibility for you to grow into and or is it specific to your industry so Because Salesforce is very huge, they’ve started to be interest industry specific. So now they have a healthcare cloud. They have a financial services cloud. They had a, they have a automotive cloud for auto dealers. And so what they’re doing is they recognize that people want an all in one solution. But when you have all in one solution for everybody just makes is kind of convoluted. So they’re, they’re taking features from their suite of of products, and fine tuning it for specific industries. Okay, that’s specific to Salesforce. But what what you if it’s not Salesforce, you want to make sure that there’s the ability to import and export data that is customizable, where you can add your own custom fields. So I don’t know a lot about Ontraport. But what I’m what I’m trying to do is I’m trying to show the landscape in terms of what you should be looking for.

Brent Simpson  26:03 

No, I get it. And you know, to any entrepreneur listening to this, the reality is, how are you going to use it? And can you can you use it, you know, if you buy a system, anybody. So automate, originally, I think day was a winner when I got up, and I was I was I was I wanted a t shirt, but I do like Zoho, don’t get me wrong. And, but I wanted to automate like everything immediately. And I wasn’t thinking about the fact that what I actually use it. So for anybody listening, and this is just for me, it’s not it’s not Dave talking. So I don’t know this to him. But I personally don’t care what system you’re using, or you purchase, if you’re not going to use it. Or if it’s too complicated for you, or if it’s too easy for you. Or if you feel like you’re chasing the system, because you’re chasing what’s cheapest, you’re going to hurt yourself. Um, you can’t chase the cheapest solution, you can’t chase the this is the most popular solution. Because they may not be the solution for you. And this goes back to what Dave and I talked about in the very beginning, is you have to understand your process and wrap them right. Like once those processes mature, your processes mature into a system. If you don’t know those two things. Personally, I don’t think you should even be looking to automate this beyond that point.

David Curry  27:30 

Yeah, totally. I totally agree with that. Yeah, like that should be a base. Yeah. And these systems are an investment. I mean, they’re not. They’re typically not going to be, you know, when in the new business right off the bat. So you want to understand why why are you getting this system? And then how can you maximize? You know, its potential right off the bat? And does it have the ability to grow into because some, some CRM systems are very appealing, but they’re restricted on on flexibility or functionality? Or what happened?

Brent Simpson  28:07 

No time that goes right into town versus impact? Yeah, and this is a PC, you kind of sent to me us like, we should talk about time versus impact. And I don’t know if you met like, Tom just to stand up a system? Or yeah, that’s what I meant. Yeah, please, please

David Curry  28:23 

elaborate on it. Yeah. So So, um, again, why are you getting the system. So a CRM, just to say this bare bones is going to help you manage customer data, partners, associates, people of interest. But there’s so much you can do with that data, you have to you have to know what you want to get out of the system. So first understanding what it is. And this is this is another prerequisite to automation. Just going back to the automation conversation, having a CRM or some system that houses your business data, will allow you to then use that data to automate things. But time versus impact is how long does it take to get the system up and running? How long does it take to do your your error, iterative automation steps? And then what’s going to be the impact of that? How quickly are you going to see that impact? And thinking through is it worth doing that now? Or should you wait later? What’s the cost of waiting? So it’s all opportunity costs as well?

Brent Simpson  29:39 

What is it iterative step? If I said that,

David Curry  29:42 

like it’s just a fancy way of saying iteration like to do one step at a time, and that’s what I it’s a shorthand way of saying start small and then build

Brent Simpson  29:54 

on that. Okay, so I was like, yeah,

David Curry  29:58 

that’s coming. back from my program in a generic term.

Brent Simpson  0:01 

So before you give your full out example, and you know, consider the cover. And if you just come in and we cover, you know, what is business automation, types of automation things you would automate. And we’ve, I think the things we did, you could automate was a bonus. But we talked about things to consider when you’re, you know, start off small, iterative moves, um, the tech you’re using, what type of tech, and we talked about CRMs, as it relates to automation, because most some, definitely, businesses in general, when they go to automate processes, many of them will do it within their CRM. So we talked about the CRM side of it today. But we also talked about time versus impact. And the time versus impact is really important because people believe that they’ll you know, buy a system that they are, they’re not ready for, they are not technologically ready for the capacity of the firm isn’t ready for, they’re not ready for it. And they think they’re just gonna grow into it. And time elapses. And all of a sudden, it’s three years later. And I promise you, if you’re a new business, it can happen easier than you think three years can pay us like that. And you’ll still have the same system, paying the same monthly or annual amount, not using it, it’s just there. And now that means the time has lapsed, and you’ve had what no impact. And you’re doing, you’re doing it because you’re trying to and I’m not trying to, you know, offend anyone or offend anyone. But it’s because you’re trying to find a cheap way to become a millionaire. And you’re trying to find a cheap way to go into 678 figures, hire somebody that’s going to accelerate your town to success. Pay for somebody who knows, this isn’t just a shout out for Dave. But you know, of course, if you needed somebody, please go to sure optimize, because automation is complicated. And you want to have you know, somebody who can help you along the process, and just be there for you to walk you through it. Because it’s not as simple as you think is even once you learn the process. And again, they’ve learned from you, once you learn your own process, and you understand your systems, you still have to map those things to your technology is not as if all of a sudden because you you know your processes, you you know, you figured out your systems of completing all these processes are you blink, or you just go by a technology in it, it’s somehow knows what you wrote on your board, or in your notebook, or whichever your phone or your computer, you have to actually program it now to do the things you need inside of your, the system that you wrote. And so that’s gonna cost you time, and it can affect your impact. And you want to do that. So I mean, Dave, when people come to you at what, what level? Are they normally at? Are they at the process level system level? Are they just brainstorming? Or are they actually like I have the system? Can you help me make it make sense?

David Curry  3:08 

It does vary, but I think so I ask probing questions. And I’m what I’m trying to get a sense of understanding the business needs and where they are within let’s call it a maturity of this whole process. But people can definitely reach out to me actually, let me let me paste my information in the chat and then you can paste that into into the live stream. But some things to think about from you know, if you’re if you’re listening to this, and this all seems like something that may be beneficial to us a few things to think about are were in your business. Do you think automation may have an impact, a positive impact? Um, do you have? Can you write out a process for those systems? And it could just be bullet points. And then this goes back to what Brett was saying. A lot of times we have ideas about stuff we want to do, but deep down we know we really won’t do it. Or you know, it sounds good, but we’re overwhelmed already and it’s just not enough time. So you also have to be realistic about what you’re capable of, and what your team is capable of. And if it’s something you really want to do because it because it’ll have an impact on the business. Maybe you do need to bring in more resources to do it. I mean, to help to help stand things up. Or you might want to look to a company like mine to to assist you.

Brent Simpson  4:49 

Is it is this whole automation process? Do you really need it in today’s business world?

David Curry  4:58 

Need is a strong Word. And it also depends on your size and what you’re trying to do. So let me give you an example how I once worked with a guy, and this is just a single single dude, running an online business, he was probably making about 2 million a year. And it was just him. So it was very important for him to have automation to free himself up from some of the more mundane tasks. Another example is a marketing team within a large company. And in all, they do his marketing, but they want, they want to be able to automate the emails that go out, because those emails are very time consuming. If they can figure out a way where it feels personalized to the people that is being sent to, it’ll save a lot of time for them and their staff and they can do other stuff. So you have to figure out like, what is the end result of the automation? Like, why are you doing it? You’re trying to save time? Are you trying to free up resources on your team? Are you do you think that automation will actually do a better job at something than that human interaction? That could be another use case, depending on depending on the type of automation?

Brent Simpson  6:19 

No, all those are many, those are great. And they’re all things that, you know, we’ve thought about, like, how do we utilize automation in you know, in this chat, everybody who does ask some great question. And you know, Momo has put a number of references up to some of the things we’ve talked about. So definitely want to say thank you for that, you know, as we really get to check out before we check out, what’s one of the things you’ve noticed to be an epic fail, for people who are trying to automate.

David Curry  6:53 

Um, I think the epic fail is trying to do it all at once. Actually, even even going easier than that epic fail is automating something you haven’t really thought through how to feel personal. That’s a personal, I’m just saying. That’s one of them.

Brent Simpson  7:16 

Okay, what’s something that you believe if most people would do this, it really will help you figure it out before you go down the path of automation?

David Curry  7:30 

I’m creating systems for your business, documenting systems in your business. Treat it as if you’re about to hire somebody, and you need to explain to that person with their job is it write it out?

Brent Simpson  7:46 

No, you didn’t write it out thing is very important for people like me, if you if any business owners listening to this, I’m the type of person that I will think about it once or twice, and then I’m just gonna go do it. And I kind of don’t care what happens in the Fallout. But as business has, my business has definitely grown. I don’t have the capacity to make as many mistakes as I did before. And also, automation now has become, you know, serious enough to where, you know, Dave and I, we went for, like this walk that became a dominant part of our commerce conversation, because any business owner today is more than likely visiting the thought of automation. Even if it’s just a little bit, you’re you’re visiting that thought in your head, and you’re trying to figure out, you know, how do I utilize technology to, you know, make more money to make my employees lives a little bit easier? Or, you know, if you can, it’s just the scale. So, you know, Dave, again, I know you and I know, the way your brain works. And I know, automation is something you take seriously, but also, the process is something you take seriously. So you know, for everybody who just tuned in, if you want to visit Sure, optimize and learn more about CEO David curry, I would absolutely implore you to do it. He has a fascinating story. Like when you kind of read more about him. I mean, he’s won hackathons. He’s he’s writing hackathons. He’s participated in a number of technology events where he was serving as brainpower I’ll call it that, because in different capacities, he’s been resident expert for not only people in the US, but internationally. He’s a speaker at the conference that we host, the BV Summit. And one of the topics that he talked about was fine. So technology piece, because he understands it and data really, as he understands it in a way. Most don’t. I think his understanding of data makes them that much more efficient, and better. I’m gonna use the word the most when looking at automation, because it’s so it’s a way you structure automation. front end, there’s going to give you certain results on the back end. And you have to do it first. And if you don’t know you need it, you don’t know how to even start with it. So, you know, I’m Momo has said, David, that was great analogy, automation is the intersection link to hiring process of a company. Trust me, he knows. And so, you know, with with that being said, I’ll kind of let that be the people agree, you are a great guest. You’re a great guest today. And I definitely believe this is something we’ll add to like a series. Okay, because people need to know, because now we’re talking about automation. The question is, implementation is next, right? And what do you lay out before you start to implement is one thing to have the conversation? What do you think about before even considering automation? It’s another thing now to how do you lay it all out before you start implementing. And so for those of you all who want to get kind of ahead of the curve and learn what we’re going to talk about the next time, which we don’t even know when the next time I D, but it’ll be sometime soon. Contact myself, you can reach me via direct message. You can visit David shore optimized. And Dave, for anybody who’s looking for you, although I am going to post it in the comments. Can you just say it for anybody who might be driving ornot close to a computer?

David Curry  11:19 

Oh, sure. So I’m active on LinkedIn. You can find me on LinkedIn by searching David curry. You can email me at David at shore optimize su R E optimized comm or call me 2026189 22

Brent Simpson  11:39 

Yeah, I feel like Mike Jones ended up taking it back. So thank you for being a guest today, everybody. We hope that you enjoyed this. One of the things we’re gonna try to start doing here at Bo vision is recording our podcast live. So you will be able to get this in our podcast. You can visit us at bold vision, podcast comm if you would like to, you know, be able to listen to this on the go while you’re at the gym while you’re driving. It will be there and give us about three or four days and it will be up. David, thanks again for being with us today. You provided some great information, everybody. Remember, be bold and live your life to the fullest. Thanks for having me.

Outro  12:27 

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